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Outside Sales Representative (Field Sales) – Dental Laboratory
Territory: Dallas TX – Could live in Houston
Location: Prefer Dallas location, but can live in Houston.
Salary: 80k-120k base with 40-60k bonus depending on experience
Full Benefits!
Are you a driven sales professional with a passion for digital dentistry and clinical excellence? Join our team as an Outside Sales Representative, where you will act as a strategic partner to General Practitioners and mid-sized DSOs across Texas.
In this role, you aren’t just selling laboratory services—you are delivering advanced digital workflows, clinical solutions, and a premier scanner partnership program that helps dental practices thrive.
Core Responsibilities
1. Territory Growth & Business Development
This person will manage all business for this lab in TX and develop new accounts.
- Hunt & Convert: Execute a disciplined prospecting cadence to identify and win new GP and DSO accounts within the assigned territory.
- Consultative Selling: Conduct deep-dive needs assessments to present the laboratory’s full suite of solutions (Fixed, Removable, Implant, Ortho).
- Pipeline Management: Move opportunities through the sales funnel with precision, from initial cold outreach to successful account activation.
2. Strategic Account Management
- Expand Footprint: Increase “share-of-wallet” within existing accounts by introducing new product lines and encouraging digital case adoption.
- Build Partnerships: Develop high-trust relationships with dentists, office managers, and DSO stakeholders.
- Problem Solve: Act as the bridge between the practice and internal technical/operations teams to ensure seamless case delivery and issue resolution.
3. Digital Transformation (Scanner Program)
- Placement & Qualification: Identify practices ready for digital integration and facilitate the placement of intraoral scanners through our partnership programs.
- Onboarding: Partner with internal technical resources to ensure clinic staff are fully trained on digital workflows and portal submissions.
- Drive Adoption: Monitor utilization rates and intervene with additional training or support to ensure long-term program success and compliance.
4. Market Presence & Education
- Brand Representation: Serve as the face of the laboratory at regional trade shows, study clubs, and clinical education (CE) events.
- Clinical Education: Plan and lead in-practice “Lunch-and-Learns” and educational programs to position the laboratory as a clinical thought leader.
What You’ll Need to Succeed
Minimum Requirements:
- Experience: 3+ years of B2B field sales experience (Dental or Medical Device industry strongly preferred).
- Skillset: Proven track record of territory expansion and “hunting” new business.
- Tech-Savvy: Proficiency with CRM tools and a solid understanding of sales reporting and forecasting.
- Mobility: Valid driver’s license and a willingness to travel extensively within the Texas territory.
Preferred Assets:
- Specific experience in dental laboratory sales, calling on GPs and DSOs.
- Familiarity with digital dentistry (STL files, intraoral scanning, and digital case portals).
- A “customer-first” mindset with the ability to navigate complex clinical conversations.
Performance Indicators (KPIs)
- New account activations and territory revenue growth.
- Expansion of product mix and digital case volume.
- Successful scanner placements and sustained utilization rates.
- CRM hygiene, activity standards, and pipeline accuracy.
Compensation & Perks
- Competitive Pay: Base salary + uncapped commission/bonus plan (OTE based on territory performance).
- Support: Auto allowance, mileage reimbursement, and full business expense coverage.
- Benefits: Comprehensive package including health, dental, vision, PTO, and more.
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